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CTHLC RESOURCES FOR THE MODERN FAITHFUL

In an attempt to reverse the declining numbers of young catholics across Europe, the Vatican has created a sub-brand of the hierarchy, reimagining what it means to be a young member of faith today. Taking inspiration from the rising popularity of mindfullness brands they have requested a subverted brand identity and service that suits the needs and expectations of our contemporary society. 

 

 

Strategy & Design

Pulling inspiration from Catholic symbols, architecture, patterns and processes to build a brand that has subtle nobs to the traditions of the religion. Reverse the common ideas of past times by making the brand feel less flashy and more modern/minimal in its identity.

My younger target audience would most likely interact with some form of digital space, such as website. In true catholic fashion, I plan to use recognised symbols on items to embody them with religious values. Phone cases, t-shirts etc where users can show their faith through the products they own. Converse to the general view in the bible of; be wary of believing you will be happy when you own the next thing, CTHLC will be capitalising on consumer culture by suggesting you need these items to be a true modern faithful.

I have created a strong branding and visual identity that looked at subverting successful systems today and applying it to an existing paradigm like religion. My speculative project allowed me to suggest how the world could look if Catholicism wanted to rebrand itself like a up-market mindfulness service that was consumer driven. I also managed to produce elements of service design as I created customer profiles that allowed me to design for a true target audience, this ensured I was designing with intent. 

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Website for desktop and mobile

My younger target audience would most likely interact with some form of digital space, such as website. In true catholic fashion, I plan to use recognised symbols on items to embody them with religious values. Phone cases, t-shirts etc where users can show their faith through the products they own. Converse to the general view in the bible of; be wary of believing you will be happy when you own the next thing, CTHLC will be capitalising on consumer culture by suggesting you need these items to be a true modern faithful.

Salvation is the main purpose of being catholic, an idea that sets mindfulness apart from religion. A spiritual end goal. Catholics have a money centred system where you are expected to pay for sermons and donate weekly. My brand takes these ideas further and turns them into materialistic items that fulfil our modern desires to own something as part of their generosity. So salvation is free for every member.

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SCRMT MINDFULNESS APP

In life, we are constantly searching for deeper meaning, purpose and relationships. The need has never been greater for the solution to these problems, we believe we have the answers. 

 

Reconciliation and prayer are part of the seven sacraments of Catholicism, in order to get a younger and more tech engaged users to pray/repent I will make the experience of a church mobile-based. I have designed an application that allows for these two elements and have started considering the use of wearable technology and their use in my platform. 

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